Re-designing with clarity for Activate's next phase

Activate provides scalable identity and access management (IAM) automation for mid-to-large organisations. The platform helps teams reduce manual overhead, improve security and deliver better employee access experiences.

The original website and brand lacked clarity and cohesion. The value proposition wasn’t coming through clearly and the visual language didn’t reflect the maturity of the product. Structurally, the site didn’t support future growth or integration with evolving marketing and product needs.

I led the design and direction of phase one, focusing on UX, UI and brand refinement. This included restructuring the site for clearer navigation, creating a flexible brand system built for digital, and refining the messaging to speak more directly to decision-makers in IT and operations. The visual and functional elements were aligned to support product integration and marketing rollout going forward.

The result is a sharper, more confident brand presence. Information is easier to find and the site now communicates the product offering with more clarity and consistency. The system is designed to scale with the business as new features and content are introduced.

Phase two will build on this foundation, adding deeper product content, case studies and supporting materials to drive lead generation and onboarding.